Well, I’ve been listening to lectures from iTunes U. recently on my iPod. I was listening to a talk this past weekend by the founder of Zico which is a brand of Coconut water and thinking to myself “Coconut water? What the heck?” I remember seeing scenes in some movies where people were on an island desperate to drink something and cracking open coconuts. At the time, I thought it was simply the milk from the coconuts they were trying their best to suck from the coconuts. However, I do remember the liquid was very transparent and after listening to the lecture, I realized that it is water with:
“five essential electrolytes, more potassium than a banana, low acidity, no fat, no sugar added, and no cholesterol.”
After listening to the talk by the guy, I was sold and wanted to find some way to distribute the product. Being in Korea, I was thinking I had no competition and could be the sole distributor. However, I have no pure distribution experience. Where are the funds I’ll get to launch this? Plus, he was saying he was being very selective. So, there dropped the opportunity, I thought.
However, one piece of advice he gave which gave me a bit of hope is that you should never chase everything that comes to you. He mentioned that he would make a plan at the beginning of the year and you should stick to it. He actually said write up a “year in review” report before the year even starts. As he was approached by people who detracted from his plan for one year, he said he frustrated the people and stuck with his plan.
His thoughts echoed in my head because I feel like I get easily distracted and definitely pursue too many endeavors. It’s probably one of my bigger faults is that I care about too much. However, I think I need to stick to a plan or become a bit more focused and not be let down if I don’t achieve 10 things over the year and rather be satisfied with doing 3 things very well over the year.
So, this year, I’m planning on getting at least one book written. I want to get a bit more organized and exercise regularly. And very importantly spend more time with my family this year. With these words, I wish you a more focused New Year’s in 2008!
**End notes: If you are interested in the drink, visit http://zico.com — sounds like the guy is sort of struggling with his business. Well, when I searched for “coconut water”, another competitor came up before his company: O.N.E. So, his point about competitors popping up very quickly definitely was proven true.